Want to learn all the ways to target your audience for TikTok Ads? Here is a comprehensive breakdown of Targeting Options.
Audience Types:
- Based on Targeting filters
- Custom Audience
- Lookalike Audience ‘
Available Filters for Targeting
Demographics:
Location: (United States)
50 US states + Washington DC
Gender
- Male
- Female
Age
- 13-17
- 18-24
- 25-34
- 35-44
- 45-54
- 55+
Audience size by age group
| Age group | Estimated reach |
|---|---|
| All ages | 85,828k-104,920k |
| 13-17 | <1K |
| 18-24 | 38,812k-47,438k |
| 25-34 | 21,222k-25,939k |
| 35-44 | 15,805k-19,318k |
| 44-54 | 6,556k-8,013k |
| 55+ | 3,433k-4,197k |
Interest & Behavior:
Interest list:
Brands can target users based on their Interests
- Apparel & Accessories
- Appliances
- Apps
- Audio & Video players
- Online shopping
- Photography
- Social
- Chatting
- Messaging
- Tools
- Automobiles
- Baby, Kids & Maternity
- Beauty & Personal Care
- Cosmetics
- Skin Care
- Wig/Hair styling
- Education
- Financial Services
- Food & Beverag
- Beverage
- Food
- Games
- Board Games
- Combat
- Educational
- Match- three
- Shooting
- Sports
- News & Entertainment
- Board Games
- Anime
- Car news
- Celebrity
- Health & wellness
- Movie
- Other news
- TV Drama / TV Series
- Culture & Art
- Dance
- Music
- Other culture & Art
- Pets
- Sports & Outdoors
- Sports equipment
- Outdoor equipment
- Tech & Electronics
- Travel
Behavior list:
Video related actions
- Watched to End
- Liked
- Commented
- Shared
Category list
Users who watched videos about the topics below within a specified time period in the past
- Creativity & Leisure
- Art
- Drawing & Painting
- Other art
- Home & Garden
- Life hacks
- Oddly satisfying
- Slime & ASMR
- Art
- Culture & Education & Technology
- Education
- School education
- Motivation & Advice
- Technology
- Photography
- Tech product
- Education
- Entertainment
- ACG
- Comics & Cartoon/Anime
- Cosplay
- Voice Actor
- VTube
- Entertainment culture
- Cultural recreation
- Entertainment news
- Movie & TV
- Music serials
- Games
- Non – video games
- Video games
- Derivative
- ACG
- Family & Emotion
- Family
- Family
- Baby
- Family
- Fashion
- Beauty & Care
- Beauty
- Hair
- Nail
- Other beauty
- Other fashion
- Outfit
- Beauty & Care
- Lifestyle
- Daily Life
- School & Campus
- Selfie
- Food
- Beverage & Making
- Food & Cooking
- Mukbang & Test
- Travel
- Daily Life
- Nature
- Creature
- Cute pet
- Livestock & Poultry
- Other animal
- Natural Environment
- Natural landscape
- Creature
- Performance
- Drama acting
- Funny
- Lipsync
- Talent
- Society
- Environmental protection
- Occupation
- Social news & Events
- Street Interview & Social experiment
- Sport & Outdoor
- Fitness & Health
- Fitness
- Outdoor activity
- Fishing & Hunting & Camping
- Sport
- Extreme sport
- Sport News
- Traditional sport
- Transportation
- Car & Truck
- Other transportation
- Fitness & Health
Time period
- 7 days
- 15 days
Device:
Operating system
- Android
- iOS
Can be targeted by OS versions
Connection type
- WIFI
- 2G
- 3G
- 4G
Carriers
- US: AT&T
- US: Sprint
- US: T- Mobile
- US: Verizon
Device price
- No limit
- Set a range
Custom Audience
Customer file:
Upload a customer file to match the customer base with already existing TikTok customers. The match will be used to create an audience
Engagement
Create a list of people who saw, clicked, or engaged with the content posted
Event
- Click
- Impression
- 2 Second video view
- 6 – Second video view
- Video view at 25%
- Video view at 50%
- Video view at 75%
- Video view at 100%
No of days
- 7 days
- 14 days
- 30 days
- 60 days
- 90 days
- 180 days
App activity
Create a list of people who downloaded the app, or took specific actions such as purchase
Event
- Install
- Day 2 Retention
- Add payment info
- Add to cart
- Add to wishlist
- Launch App
- Checkout
- Complete Tutorial
- View content
- Create group
- Create Role
- Generate Lead
- In-App Ad click
- In-App Ad impression
- Join group
- Achieve level
- Loan apply
- Loan Disbursal
- Login
- Purchase
- Rate
- Registration
- Search
- Spend credits
- Start Trial
- Subscribe
- Unlock Achievement
No of days
- 7 days
- 14 days
- 30 days
- 60 days
- 90 days
- 180 days
Website activity
Using TikTok pixel to create a list of people who visited or took specific actions on the website
Event
- Page view
- Button click
- Form submission
- Phone Consultation
- Download button click
- Complete payment
- Online consultation
- User registration
- Product details page view
- Add to cart
- Details page view (Form)
- Button click (Form)
- Details page view (Phone consultation)
- Button click (Phone consultation)
- Details page view (App download)
- Button click (App download)
- Place an order
No of days
- 7 days
- 14 days
- 30 days
- 60 days
- 90 days
- 180 days
Lookalike Audience
Lookalike Audience can only be created using an existing custom audience
Source of Audience: As a input
System
- Android
- iOS
Placement
- TikTok
- Top Buzz & Buzz Video
- Helo
Audience size
- Narrow
- Balanced
- Broad
Location: As a input
Did we miss anything? Leave comments below and we will respond.
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